The Protocol is a medically-developed weight loss system that consists of 3 phases. The IDEAL PROTEIN weight loss method was originally developed over 20 years ago by Dr. Tran Tien Chanh, a medical doctor with a PhD in nutrition, sports medicine and biology. The Protocol primarily promotes fat burning while supporting muscle retention. Why is muscle retention important? A common consequence of dieting is a loss of muscle ALONG with fat... Muscle burns calories. If you lose muscle while dieting, you will have hindered your ability to burn calories, post-diet.
As a result, you will be at risk of regaining your lost weight. Protein supports muscle mass and also satisfies the human appetite, unlike carbohydrates (sugar) and fats. Therefore, all of IDEAL PROTEIN’S food products contain an average of 15+ grams of protein to assist your muscle retention while you shed your excess pounds. Additionally, you will receive a smarter lifestyle education from your personal weight loss coach. The purpose of this education is to assist you in making better, sustainable eating choices after dieting.
Phase 1 - Weight Loss Phase
The Weight Loss Phase was designed to maximize fat loss through nutritional ketosis, a safe and natural metabolic state in which the body’s primary fuel source is coming from ketone bodies – energy molecules produced by “burning fat”.
On the IDEAL PROTEIN protocol, nutritional ketosis is achieved by restricting carbohydrates (sugar) and calories (to between 850 – 1100 calories/day) thereby compelling the body to transition to fat (fatty acids) as an alternative energy source, which provides ample energy to meet the body’s daily needs. Throughout the Weight Loss Phase, lean body mass (muscle) is preserved through the intake of our protein-based partial meal replacements, which contain protein of high biological value.
Depending on one’s starting weight, clients can expect to consume between 3-5 partial meal replacements daily, in addition to 4-6 ounces of a whole protein source, such as beef, chicken or fish. Essential daily nutrients such as fiber, water and micronutrition are provided through the intake of low-glycemic vegetables (4 cups per day), micronutrient replacements (MVI, Potassium, Omega-3 Plus, Cal-Mag) and 64 ounces of water.
Typical results vary but up to 6 to 8 pounds are lost during the first two weeks and up to 2 pounds per week thereafter when the Ideal Protein Weight Loss Protocol is followed properly. Clients remain in Phase 1 UNTIL THEY REACH THEIR WEIGHT LOSS GOAL or objective.
Phase 2 - Stabilization Phase
The Stabilization Phase was designed to help defend the body’s “new” weight against its former weight, or “weight set point.” Following weight loss, the body fights to regain lost weight by increasing hunger and appetite, reducing satiety (period of feeling “satisfied” between meals), and lowering energy expenditure. This creates what is known as an “energy gap” – a state in which more calories are desired than required. This can make weight loss difficult to manage and maintain. The objective of Stabilization is to narrow this “energy gap” through research-based nutritional interventions that effectively manage hunger, promote greater satiety and maintain weight loss.
During week 1, clients segue into Stabilization through what is called a “Step-down” week. During this step-down week, calories are increased by removing 1 IDEAL PROTEIN partial meal replacement and replacing it with 4-6 ounces of lunch protein as well as 4 cups of vegetables. Clients are required to record their intake during this week in an accompanying food record, which will be used as a “template” from which clients can construct meal examples during their Stabilization onboarding, which occurs on week 2 of Stabilization.
During this 45-minute onboarding appointment, coaches determine the client’s daily macro targets through a tool on the IDEAL PROTEIN online platform. Using the step-down food record as a template, clients can easily incorporate these macro targets of protein, added fats and carbohydrates into their existing food record, creating sample menus for the week ahead.
The reintroduction of carbohydrates is a crucial part of Phase 2, and is achieved through a foundation of unlimited low-glycemic vegetables and a slow and measured increase in net carbohydrates, beginning at 40 net carbs and increasing weekly by 5 net carbs as tolerated per hunger and satiety ratings (recorded in the journal) as well as weight trends, or until 75 net carbs is reached.
Once a client’s hunger is managed and weight remains stable, which may occur through various weekly “tweaks” in macronutrients (per coaching algorithms), the client can segue into Maintenance. Just like Phase 1, clients remain in Phase 2 FOR AS LONG AS THEY NEED until their weight loss and hunger can be totally stabilized.
Phase 3 - Maintenance Phase
Once weight loss and hunger are stabilized and manageable, clients enter our 12-month, 17-visit Maintenance Phase. During this Phase, net carbs will continue to be increased (past 75 net carbs) based on activity level.
During Phase 3, clients will still receive 1:1 coaching support and guidance as they navigate the “real food” environment. In addition to ongoing education and support, both in-person as well as through our app, clients will be encouraged to complete 2 tune-ups per year.
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